Monle Lee: 1 book

Book cover of Principles of Advertising

Principles of Advertising

A Global Perspective, Second Edition

by Monle Lee, Carla Johnson
Language: English
Release Date: May 13, 2013

"A complete and well-organized textbook on advertising"-Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles...
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