Nir Eyal: 3 books

Perché alcuni prodotti e servizi catturano l’attenzione del grande pubblico, mentre altri fanno flop? Che cos’hanno in più per coinvolgerci fino a creare nuove abitudini? Esiste un pattern di fondo per spiegare il modo in cui le tecnologie ci “agganciano”? Nir Eyal risponde a queste domande...

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions...

In Balancing Change and Tradition in Global Education Reform, Rotberg brings together examples of current education reforms in sixteen countries, written by 'insiders'. This book goes beyond myths and stereotypes and describes the difficult trade-offs countries make as they attempt to implement reforms...