Oriol Iglesias: 1 book

Book cover of Brand Desire

Brand Desire

How to Create Consumer Involvement and Inspiration

by Nicholas Ind, Oriol Iglesias
Language: English
Release Date: October 20, 2016

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is...
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