P Srinivasan: 4 books

Early Childhood in Postcolonial Australia is a critical narration of how Australian children use cultural markers such as, skin color, diet and religious practices to build their identity categories of "self" and "other."

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising?...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...

Tomatoes are the second most important vegetable crop in the world after potatoes. Originating in South America, they are now grown widely around the world. As the population continues to grow, there is a need to increase yields in the face of such challenges as climate change, threats from pests...