Pam Didner: 2 books

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

by Pam Didner
Language: English
Release Date: December 19, 2014

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process...

Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

by Pam Didner
Language: English
Release Date: October 3, 2018

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking...