Peter Boatwright: 2 books
Built to Love
Creating Products That Captivate Customers
Language: English
Release Date: September 13, 2010
Offers data-driven proof that products and services appealing to customer’s emotional needs outsell the competition Provides a clear method and set of tools to enable companies to develop high emotion products and services Includes case examples from a wide variety of industries Emotion is the single...
The Design of Things to Come
How Ordinary People Create Extraordinary Products
Language: English
Release Date: June 28, 2011
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent...