Philip R Holden: 2 books

Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

by Philip R. Holden
Language: English
Release Date: January 1, 2009

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights...

Marketing and PR

Getting Customers and Keeping Them...without Breaking the Bank

by Nick Wilde, Philip R. Holden
Language: English
Release Date: September 19, 2011

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step...