Ramya Ramamurthy: 1 book
Rebuild
How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser
Language: English
Release Date: April 25, 2018
What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown...
