Ric Merrifield: 4 books

It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people...

Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the business scientist for Microsoft, tells how to anticipate and survive such an earthquake - and how to prosper when the aftershocks subside.

Here, from Ric Merrifield, author of Rethink, are the inspiring stories of five men and women - Henry Ford, Reed Hastings, Alfred Sloan, Sam Walton, and Oprah Winfrey - and their practical, time-tested lessons for everyone who aims to lead.

Touted as the Amazon-killer even before it launched, Jet.Com is burning up the online retailing track. By making shopping a game in which the more you buy, the less you pay for each item already in your shopping cart, Jet is so promising that giant Walmart recently bought the upstart for 3.3 billion...