Rick Kash: 1 book
How Companies Win
Profiting from Demand-Driven Business Models No Matter What Business You’re In
Language: English
Release Date: October 12, 2010
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million...
