Rod Street: 1 book

The Multichannel Challenge

by Hugh Wilson, Rod Street, Lindsay Bruce
Language: English
Release Date: May 12, 2008

While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We...

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