Samuel Fromartz: 2 books

Book cover of Organic, Inc.

Organic, Inc.

Natural Foods and How They Grew

by Samuel Fromartz
Language: English
Release Date: March 5, 2007

A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food...
Book cover of In Search of the Perfect Loaf

In Search of the Perfect Loaf

A Home Baker's Odyssey

by Samuel Fromartz
Language: English
Release Date: September 4, 2014

"An invaluable guide for beginning bakers." –Sam Sifton, The New York Times In 2009, journalist Samuel Fromartz was offered the assignment of a lifetime: to travel to France to work in a boulangerie. So began his quest to hone not just his homemade baguette—which later beat out professional...
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