Sarah Mailin Janotta: 1 book
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Language: English
Release Date: May 31, 2012
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, South Bank University London (Faculty of Business), language: English, abstract: The dissertation with the title 'Loyalty Cards in the Apparel Retail...
