Scott M Cutlip: 2 books
Public Relations History
From the 17th to the 20th Century: The Antecedents
Language: English
Release Date: November 5, 2013
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies.
This history...
The Unseen Power
Public Relations: A History
Language: English
Release Date: November 5, 2013
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted...