Sean Geehan: 1 book
The B2B Executive Playbook
The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Language: English
Release Date: August 9, 2011
The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over...
