Sharad Sarin: 2 books

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three...

Strategic Brand Management provides fresh insight into the field ofmarketing and elaborates how to create powerful brands. “Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered...