Shashi Misiura: 1 book

Book cover of Heritage Marketing
by Shashi Misiura
Language: English
Release Date: August 11, 2006

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then...
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