Simone Weil Davis: 1 book
Living Up to the Ads
Gender Fictions of the 1920s
Language: English
Release Date: March 16, 2000
In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising...
