Stefan Elsner: 1 book
Retail Internationalization
Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Language: English
Release Date: September 7, 2013
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of...
