Steven M Avella: 2 books

Born of a country's collective desire for riches, Sacramento was resolute in its survival while other Gold Rush towns faded into history. It battled catastrophic fires, floods, and epidemics to become the original western hub and laid claim to the capital of a state that would one day have the world's...

Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and...