Sue Unerman: 2 books
Tell The Truth
Honesty Is Your Most Powerful Marketing Tool
Language: English
Release Date: April 3, 2012
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities...
The Glass Wall
Success strategies for women at work – and businesses that mean business
Language: English
Release Date: September 1, 2016
Never mind the glass ceiling. In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they don't speak the same language or have the same expectations. And as a result, women and their careers are suffering.
With more women than ever in...