Tatsuya Kimura: 1 book

Book cover of Internal Marketing

Internal Marketing

Another Approach to Marketing for Growth

by Tatsuya Kimura
Language: English
Release Date: April 21, 2017

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational...
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