Ted Matthews: 2 books

Book cover of Brand: It Ain't the Logo* (*It's What People Think of You)
by Ted Matthews,Andris Pone
Language: English
Release Date: July 9, 2012

After 5 years of appearances as a Globe and Mail business bestseller, the fully updated and revised edition of this book could not be more timely. The first edition was a plea to North American leaders to confront three crises – hyper-messaging, the labor shortage and the rise of China –...
Book cover of Keywords for Southern Studies
by Erich Nunn, Keith Cartwright, Thomas Haddox
Language: English
Release Date: August 15, 2016

In Keywords for Southern Studies, editors Scott Romine and Jennifer Rae Greeson have compiled an eclectic collection of new essays that address the fluidity of southern studies by adopting a transnational, interdisciplinary focus. The essays are structured around critical terms pertinent both to the...
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