Timo Beck: 4 books

Book cover of The Importance of Customer Relationship Management in Business Markets (B2B)
by Timo Beck
Language: English
Release Date: April 6, 2010

Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing...
Book cover of Differences and Similarities Between International and Domestic Human Resource Management
by Timo Beck
Language: English
Release Date: April 6, 2010

Scientific Essay from the year 2010 in the subject Business economics - Personnel and Organisation, grade: 1,0, University of St Andrews, course: Managing People in Global Markets, language: English, abstract: 'The primary cause of failure in multinational ventures stem from a lack of understanding...
Book cover of The United States Social Networking Market

The United States Social Networking Market

An Analysis of Cyworld's Failure to Succeed Abroad

by Timo Beck
Language: English
Release Date: January 19, 2010

Scientific Essay from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Only those networks, which are most innovative, and the most convenient for usage are likely to attract...
Book cover of User Perception of Targeted Ads in Online Social Networks

User Perception of Targeted Ads in Online Social Networks

A Theoretical and Empirical Investigation Using the Example of Facebook

by Timo Beck
Language: English
Release Date: February 20, 2011

Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks...
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