A Theoretical and Empirical Investigation Using the Example of Facebook
by
Timo Beck
Language: English
Release Date: February 20, 2011
Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews (School of Management), language: English, abstract: Owing to the phenomenal growth of online social networks...