Tony Cram: 1 book
Smarter Pricing
How to capture more value in your market
Language: English
Release Date: April 8, 2010
From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.
For the price of a flexible...
