Vassilios Ziakas: 1 book
Event Portfolio Planning and Management
A Holistic Approach
Language: English
Release Date: October 23, 2013
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and...
