William Winston: 29 books

Book cover of Market Analysis

Market Analysis

Assessing Your Business Opportunities

by William Winston, Robert E Stevens, Philip K Sherwood
Language: English
Release Date: December 2, 2013

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done...
Book cover of Marketing Research That Pays Off

Marketing Research That Pays Off

Case Histories of Marketing Research Leading to Success in the Marketplace

by William Winston, Larry Percy
Language: English
Release Date: May 1, 2014

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected...
Book cover of Marketing for Attorneys and Law Firms
by William Winston
Language: English
Release Date: April 15, 2013

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as...
Book cover of Contemporary Sales Force Management
by William Winston, Tony Carter
Language: English
Release Date: May 13, 2013

By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge over competitors. You will develop an understanding of where current and prospective sales opportunities exist in order to fully...
Book cover of Defective Bosses

Defective Bosses

Working for the ”Dysfunctional Dozen”

by William Winston, Kerry D Carson, Paula P Carson
Language: English
Release Date: April 15, 2013

If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and proven survival...
Book cover of Marketing Health Care Into the Twenty-First Century
by William Winston, Alan K Vitberg
Language: English
Release Date: February 4, 2014

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly...
Book cover of Medical Group Management in Turbulent Times

Medical Group Management in Turbulent Times

How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance

by William Winston, Paul A Sommers
Language: English
Release Date: February 4, 2014

Medical Group Management in Turbulent Times: How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance provides you with proven methods and new strategies on how to deliver more effective health care, health products, and related services to patients and other consumers....
Book cover of The Clinician's Guide to Managed Behavioral Care

The Clinician's Guide to Managed Behavioral Care

Second Edition of The Clinician's Guide to Managed Mental Health Care

by William Winston, Norman Winegar
Language: English
Release Date: February 4, 2014

Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician’s Guide to Managed Behavioral Care, called “a survival kit” and “must reading,” helps clinicians develop and market professional services attuned to the needs of managed care systems, manage...
Book cover of Alignment

Alignment

A Provider's Guide to Managing the Practice of Health Care

by William Winston, Paul A Sommers
Language: English
Release Date: November 26, 2013

Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to distinguish...
Book cover of Consumer Satisfaction in Medical Practice
by William Winston, Paul A Sommers
Language: English
Release Date: August 21, 2013

Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide...
Book cover of Marketing the Group Practice

Marketing the Group Practice

Practical Methods for the Health Care Practitioner

by William Winston
Language: English
Release Date: July 10, 2014

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.
Book cover of Fantastic Stories Presents the Worlds of If Super Pack #2
by Kurt Vonnegut, Jr., R. A. Lafferty
Language: English
Release Date: October 14, 2016

Worlds of If' was a three-time winner of the Hugo Award for best science fiction magazine. 'Worlds of If' discovered many talented writers who would go on to dominate genre fiction. This is the second in our 'Worlds of If' series, with even more memorable stories from its tremendous run. '2BR02B'...
Book cover of Protecting Heritage in the Caribbean
by Richard T. Callaghan, Michael P. Pateman, Daniel Torres Etayo
Language: English
Release Date: November 29, 2011

Heritage preservation is a broad term that can include the protection of a wide range of human-mediated material and cultural processes ranging from specific artifacts, ancient rock art, and features of the built environment and modified landscapes. As a region of multiple independent nations and...
Book cover of Introduction to Evolutionary Informatics
by Robert J Marks II, William A Dembski, Winston Ewert
Language: English
Release Date: February 27, 2017

Science has made great strides in modeling space, time, mass and energy. Yet little attention has been paid to the precise representation of the information ubiquitous in nature. Introduction to Evolutionary Informatics fuses results from complexity modeling and information theory that allow...
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