Wojciech Cwalina: 2 books
by Wojciech Cwalina, Andrzej Falkowski, Bruce I Newman
Language: English
Release Date: January 11, 2013
Language: English
Release Date: January 11, 2013
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine...
Political Marketing: Theoretical and Strategic Foundations
Theoretical and Strategic Foundations
Language: English
Release Date: January 28, 2015
This is the first integrated theory-to-practice text on marketing's role in the political process. It