Apple Academic Press imprint: 188 books

This book, Biotic Stress Management in Rice: Molecular Approaches, addresses biotic stress of rice and its management through molecular approaches. It focuses on the biotechnological aspects of rice with the aim of reducing the fungicide and insecticides and ultimately ensuring safety of rice as a...

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This comprehensive volume looks at the status of biopesticides and biocontrol agents in agriculture. It will...

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging,...

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly...

The development of advanced materials has become extremely important in the last decade, being widely used in academic and industrial research. This book examines the potential of advanced materials as well as nanotechnology to improve fiber science from fibril to fabric mode, to create better materials...

This volume, the first of the two-volume Drug Delivery Approaches and Nanosystems series,presents a full picture of the state-of-the-art research and development in drug delivery systems using nanotechnology and its applications. It addresses the ever-expanding application of nanotechnology or nano-sized...

Elastomer-Based Composite Materials: Mechanical, Dynamic, and Microwave Properties and Engineering Applications is focused on elastomer-based composite materials comprising different types of reinforcing fillers. The book provides an informative examination of the possibilities for broadening...

This book highlights many of the latest developments and trends in engineering chemistry research and describes the respective tools to characterize and predict properties and behavior of materials. The book provides original, theoretical, and important experimental results which use non-routine methodologies...

Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife　tourism, in its simplest sense, is the creation of tour packages for watching　wild animals　in their natural　habitats, and is particularly important in African and South American...

With contributions from a broad range of leading professors and scientists, this volume focuses on new areas of processing technologies in foods and plants to help meet the increasing food demand of the rapidly growing populations of the world. The first section of the book is devoted to emerging...

This title includes a number of Open Access chapters. This new compendium volume examines the significant impact of air quality on human health. Assessing air pollution in complex morphologies has become an important issue in order to implement mitigation measures and limit emissions from the...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer...

In this valuable volume, new and original research on various topics on chemical engineering and technology is presented on modeling and simulation, material synthesis, wastewater treatment, analytical techniques, and microreactors. The research presented here can be applied to technology in food,...

This volume provides a comprehensive description of the basic tenets of molecular biology, from mechanisms to its elaborate role in gene regulation. The initial sections cover the history of genetics and molecular biology. The book then goes on to highlight the significance of molecular approaches...