Apress imprint: 1307 books
Blockchain Basics
A Non-Technical Introduction in 25 Steps
Language: English
Release Date: March 14, 2017
In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used. No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies,...
The Soul of the Organization
How to Ignite Employee Engagement and Productivity at Every Level
Language: English
Release Date: March 1, 2014
Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few...
The Community Manager's Playbook
How to Build Brand Awareness and Customer Engagement
Language: English
Release Date: January 5, 2015
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers,...
Marketing Analytics Roadmap
Methods, Metrics, and Tools
Language: English
Release Date: May 30, 2015
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics....
Developing B2B Social Communities
Keys to Growth, Innovation, and Customer Loyalty
Language: English
Release Date: September 30, 2013
*Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty *explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully.
Seminars,...
Building Great Software Engineering Teams
Recruiting, Hiring, and Managing Your Team from Startup to Success
Language: English
Release Date: July 3, 2015
WINNER of Computing Reviews 20th Annual Best Review in the category Management
“Tyler’s book is concise, reasonable, and full of interesting practices, including some curious ones you might consider adopting yourself if you become a software engineering manager.” —Fernando Berzal,...
Managing Derivatives Contracts
A Guide to Derivatives Market Structure, Contract Life Cycle, Operations, and Systems
Language: English
Release Date: September 29, 2014
"I am sure practitioners, auditors, and regulators will find the content of Mr Shaik's book of value. The accessible style is also welcome. All in all, a worthwhile addition to the finance literature and one that hopefully helps plug the knowledge gap in this field." — from the foreword...
Plan to Turn Your Company Around in 90 Days
How to Restore Positive Cash Flow and Profitability
Language: English
Release Date: September 30, 2013
More than half of all businesses in the U.S. don’t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes,...
by George Koelsch
Language: English
Release Date: October 20, 2016
Language: English
Release Date: October 20, 2016
Learn how to create good requirements when designing hardware and software systems. While this book emphasizes writing traditional “shall” statements, it also provides guidance on use case design and creating user stories in support of agile methodologies. The book surveys modeling techniques...
Tax Strategies for the Small Business Owner
Reduce Your Taxes and Fatten Your Profits
Language: English
Release Date: March 18, 2014
*Tax Strategies for the Small Business Owner: Reduce Your Taxes and Fatten Your Profits * will help the small business owner increase profits while feeling more comfortable dealing with taxes. It begins by looking at the often overlooked critical decision small business owners face when they start...
Regulation A+
How the JOBS Act Creates Opportunities for Entrepreneurs and Investors
Language: English
Release Date: November 27, 2015
Discover how to raise money under new provisions in the recently enacted JOBS Act. Regulation A+: How the JOBS Act Creates Opportunities for Entrepreneurs and Investors will guide and advise executives of emerging growth companies, entrepreneurs, financial advisers, venture capitalists, investment...
How to Speak Tech
The Non-Techie's Guide to Technology Basics in Business
Language: English
Release Date: March 1, 2014
"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu
"Finally a book non-techies can use to understand the web technologies that are changing our lives." —Paul Bottino, Executive Director,...
macOS Programming for Absolute Beginners
Developing Apps Using Swift and Xcode
Language: English
Release Date: February 28, 2017
Learn how to code for the iMac, Mac mini, Mac Pro, and MacBook using Swift, Apple's hottest programming language.
Fully updated to cover the new MacBook Touch Bar, macOS Programming for Absolute Beginners will not only teach complete programming novices how to write macOS programs, but it can...
Make a 2D RPG in a Weekend
Second Edition: With RPG Maker MV
Language: English
Release Date: December 19, 2015
Updated for RPG Maker MV using JavaScript, Make a 2D RPG in a Weekend shows you how to create your very own dungeon crawler game in RPG Maker MV in a single weekend. The entire process, from start to finish, is covered within this book. You will see a variety of dungeon maps and events, all broken...