Words That Sell Brands, Grip Fans, and Sometimes Change History
by
Steve Cone
Language: English
Release Date: May 13, 2010
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.
Steve Cone, author...