Business Plus imprint: 96 books
Branding Only Works on Cattle
The New Way to Get Known (and drive your competitors crazy)
Language: English
Release Date: September 22, 2008
Most people don't know it yet, but branding is dead.
Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:
-Dinosaur-headed execs in Microsoft...
by Adrian Slywotzky, Richard Wise, Karl Weber
Language: English
Release Date: April 1, 2003
Language: English
Release Date: April 1, 2003
Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and over the past 10 years, that percentage has steadily decreased.
Red Alert
How China's Growing Prosperity Threatens the American Way of Life
Language: English
Release Date: October 19, 2011
"I would caution readers to dismiss Stephen Leeb's warnings only at their peril."
-Thomas Kaplan, chairman, Tigris Financial Group
The American Dream is close to being replaced by a living nightmare:
Key commodities that are essential to our daily lives and that are widely...
What Your Lawyer May Not Tell You About Your Family's Will
A Guide to Preventing the Common Pitfalls That Can Lead to Family Fights
Language: English
Release Date: October 31, 2009
Estate planning is about caring for loved ones and making sure that hard-earned assets are distributed according to your wishes. A good will can do just that. Now, in WHAT YOUR LAWYER MAY NOT TELL YOU ABOUT PLANNING YOUR FAMILY'S WILL, a legal journalist shares the most up-to-date laws, benefits,...
Word of Mouse
The Marketing Power of Collaborative Filtering
Language: English
Release Date: August 23, 2002
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl...
The Oil Factor
Protect Yourself-and Profit-from the Coming Energy Crisis
Language: English
Release Date: February 12, 2004
A storm is coming, a turbulent new era in which oil prices will soar and inflation will sky-rocket. In this important new book, two leading financial strategists show you how to ride out the tempest while still capturing impressive investment returns... It's the oil, stupid. For the last thirty years,...
Talking Money
Everything You Need to Know About Your Finances and Your Future
Language: English
Release Date: January 5, 2001
Jean Chatzky regularly features in a number of popular US magazines and on NBC's Today Show. She now unleashes her winning strategies for effective money management in this take-charge book.
No Pierdas tu Fortuna
La Guía Inicial para Convertirte en Millonario
Language: English
Release Date: January 10, 2008
We've been hearing the same advice on managing your moeny for years - always prepay your mortgage. Always invest in a 401(k). Defer your taxes for as long as possible.
What if someone told you that following that advice would be a waste of your money?
In his groundbreaking book on personal...
The One Minute Closer
Time-Tested, No-Fail Strategies for Clinching Every Sale
Language: English
Release Date: November 17, 2008
BOOST YOUR SALES BY 25 TO 35 PERCENT!
Let one of America's most respected sales educators teach you how to close virtually every sale. With his most valuable professional secrets gathered from all over the world, James W. Pickens gives you all the tools you need to win over your prospects and...
Green With Envy
A Whole New Way to Look at Financial (Un)Happiness
Language: English
Release Date: December 1, 2008
A silent struggle with our money is raging across America. Everyone wants to keep up with the Joneses, regardless of income, occupation, or net worth. Our contentment is based not on the size of our bank account but on how we measure up to those around us. But how can anyone make realistic comparisons...
FIVE YEARS LATER: On the Brink -- THE NEW PROLOGUE
A Look Back Five Years Later on What Happened, Why it Did, and Could it Happen Again?
Language: English
Release Date: August 27, 2013
Henry M. Paulson, former Treasury Secretary, looks back on the financial crisis on its five year anniversary, and examines what happened, why it happened, and if it could happen again.
by Hyrum W. Smith
Language: English
Release Date: November 15, 2008
Language: English
Release Date: November 15, 2008
Written for anyone who suffers from "time famine", this essential handbook provides simple, effective methods for successfully taking control of one's hours--and one's life. Smith shows how, by managing time better, anyone can lead a happier, more confident and fulfilled life.