Business Science Reference imprint: 670 books

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds. E-Marketing: Concepts, Methodologies,...

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful...

Measuring progress in the service sector is closely linked to the ability to develop and implement information systems. As the service sector continues to grow, it is important to investigate what drives the production of intangible goods and overall economic health. Advancing the Service Sector with...

Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity,...

Exploring and understanding the analysis of economic development is essential as global economies continue to experience extreme fluctuation. Econometrics brings together statistical methods for practical content and economic relations. Econometric Methods for Analyzing Economic Development is a comprehensive...

There are numerous determinants that drive and influence economic efficiency in contemporary nations. Critical insights can be gained from developing analytical models to understand the economies of the world. Ranking Economic Performance and Efficiency in the Global Market: Emerging Research and Opportunities...

Climate change is one of the most pressing issues facing the world today, as it affects all sectors of life, be it global economics or human rights activism; timely action is required to avoid global catastrophe. Understanding the importance of climate change mitigation, renewable energies, clean...

In recent years, with rapidly advancing technology and a more globalized culture, the importance of Information Systems has become paramount. The application of Information Systems has made a huge impact on the service sector, both public and private. Information Systems and New Applications in the Service...

With the continuous growth of the service sector, the ability to develop and implement information systems is important in order to measure progress. Implementation and Integration of Information Systems in the Service Sector is a collection of research which discusses the application of information...

Traditional manufacturing systems are no longer able to satisfy new requirements introduced by increasingly global markets, resulting in the need for automated industries with high performance manufacturing systems. The integration between design and manufacturing and utilization of new production systems...

As IT professionals are depended upon to stay up-to-date on ever changing technology processes, they are essential in the functionality of an organization. Enhancing the Modern Organization through Information Technology Professionals: Research, Studies, and Techniques presents research from the perspective...

Game Theory has provided an extremely useful tool in enabling economists to venture into unknown areas. Its concepts of conflict and cooperation apply whenever the actions of several agents are interdependent; providing language to formulate as well as to structure, analyze, and understand strategic...

The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success. Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides...

Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational Maturity for Effective Project Management is a critical scholarly publication...