Crown Business imprint: 386 books

You Are the Message

Getting What You Want by Being Who You Are

by Roger Ailes
Language: English
Release Date: February 22, 2012

Learn the secrets of communication that win elections, promotions, and customers, from Roger Ailes, media consultant to Presidents Ronald Reagan and George H.W. Bush, and the founder of Fox News. When you communicate with others, everything that makes you unique comes into play. From your appearance...

Centered Leadership

Leading with Purpose, Clarity, and Impact

by Joanna Barsh, Johanne Lavoie
Language: English
Release Date: March 18, 2014

What enables some talented people to rise to the top and live their full ambitions at work and in life, while others stop short?  In 2007, Joanna Barsh led a team at McKinsey & Company to answer that very question. In the process, they uncovered what distinguishes leaders who are successful...

The Myth of Excellence

Why Great Companies Never Try to Be the Best at Everything

by Fred Crawford, Ryan Mathews
Language: English
Release Date: December 18, 2007

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they...

America the Broke

How the Reckless Spending of The White House and Congress are Bankrupting Our Country and Destroying Our Children's Future

by Gerald J. Swanson
Language: English
Release Date: August 3, 2004

The dirty little secret that neither George W. Bush nor Congress are willing to confront—that America’s reckless spending, disastrous deficits, and exploding debt are speeding our great nation to financial ruin. Imagine a world in which you lose your job because your company goes under,...

Shift

How to Reinvent Your Business, Your Career, and Your Personal Brand

by Peter Arnell
Language: English
Release Date: June 15, 2010

Little changes can make a big difference.   When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.   Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and...

Be Heard Now!

End Your Fear of Public Speaking Forever

by Lee Glickstein
Language: English
Release Date: January 3, 2000

As followers of Lee Glickstein's popular seminars attest, effective public speaking isn't the result of being over-prepared or having a slick delivery. It's actually a creative, interactive process relying on the speaker's natural presence and willingness to be "in the moment." Now Glickstein...

Grande Expectations

A Year in the Life of Starbucks' Stock

by Karen Blumenthal
Language: English
Release Date: April 3, 2007

Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again? In Grande Expectations, she shows how money is made and lost by following one of America’s hottest...

Different

Escaping the Competitive Herd

by Youngme Moon
Language: English
Release Date: April 6, 2010

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to...

The Ice Cream Maker

An Inspiring Tale About Making Quality The Key Ingredient in Everything You Do

by Subir Chowdhury
Language: English
Release Date: October 4, 2005

Innovation, claims quality consultant Subir Chowdhury, is part of America’s DNA. No other country in the world matches America’s creative drive and its ability to turn innovative ideas into revolutionary products–from antilock brakes and steel-belted radial tires to sophisticated software and...

The Necessary Revolution

How Individuals And Organizations Are Working Together to Create a Sustainable World

by Peter M. Senge, Bryan Smith, Nina Kruschwitz
Language: English
Release Date: June 10, 2008

Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally...

Global Tilt

Leading Your Business Through the Great Economic Power Shift

by Ram Charan
Language: English
Release Date: February 26, 2013

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. ** ** The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of...

Freedom Manifesto

Why Free Markets Are Moral and Big Government Isn't

by Steve Forbes, Elizabeth Ames
Language: English
Release Date: August 21, 2012

From Steve Forbes, the iconic editor in chief of Forbes Media, and Elizabeth Ames coauthors of How Capitalism Will Save Us—comes a new way  of thinking about the role of government  and the morality of free markets. Americans today are at a turning point. Are we a coun­try founded on the...

The Wealth of Knowledge

Intellectual Capital and the Twenty-first Century Organization

by Thomas A. Stewart
Language: English
Release Date: December 18, 2007

In Thomas A. Stewart’s bestselling first book, Intellectual Capital, he redefined the priorities of businesses around the world, demonstrating that the most important assets companies own today are often not tangible goods, equipment, financial capital, or market share, but the intangibles: patents,...

Innovation

The Five Disciplines for Creating What Customers Want

by Curtis R. Carlson, William W. Wilmot
Language: English
Release Date: August 8, 2006

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know...
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