The New Strategy for Reaching the World's Most Powerful Consumers
by
Bridget Brennan
Language: English
Release Date: July 7, 2009
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...