Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations
by
Knowledge@Wharton
Language: English
Release Date: April 28, 2015
With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?
Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made...