One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.
by
Tom Attea
Language: English
Release Date: October 9, 2018
From the Kirius Review: "A highly instructional guide to the creation of effective advertising... A copywriting pro reveals all ... For those mystified by advertising copywriting or anyone who hopes to enter the profession, this book is sure to fit the bill... He has won the ad industry’s...