The Seven Brand-Building Principles that Separate the Best from the Rest
by
Denise Lee Yohn
Language: English
Release Date: November 20, 2013
Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies...