Macmillan imprint: 15028 books
International Place Branding Yearbook 2012
Managing Smart Growth and Sustainability
Language: English
Release Date: November 20, 2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Digital Sociology
Critical Perspectives
Language: English
Release Date: January 21, 2013
Sociology and our sociological imaginations are having to confront new digital landscapes spanning mediated social relationships, practices and social structures. This volume assesses the substantive challenges faced by the discipline as it critically reassesses its position in the digital age.
Travel Journalism
Exploring Production, Impact and Culture
Language: English
Release Date: September 29, 2014
Contributors from diverse backgrounds explore a range of issues in relation to the media and journalism's role in ascribing meaning to tourism practices. This fascinating account offers a thoroughly international and interdisciplinary perspective on an increasingly important field of journalism scholarship.
by Sara Bragg, Mary Jane Kehily
Language: English
Release Date: February 6, 2014
Language: English
Release Date: February 6, 2014
This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.
by Peter Klein
Language: English
Release Date: June 1, 2010
Language: English
Release Date: June 1, 2010
A serial killer is stalking young, female strappers. No one knows who it is, why he's doing it, or who is likely to be next. The police and the race clubs seem powerless to do anything. The women are terrified and the union is threatening to go on strike and close down the entire racing industry unless...
The New Chinese Traveler
Business Opportunities from the Chinese Travel Revolution
Language: English
Release Date: September 16, 2014
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
President Obama and Education Reform
The Personal and the Political
Language: English
Release Date: August 16, 2012
This book offers a comprehensive analysis of President Obama's education agenda. Obama's reforms have drawn skepticism from supporters of traditional public schools. Robert Maranto and Michael McShane believe that the Obama-era reforms have led to successful innovation in both the private and public sector.
Global Brand Strategy
World-wise Marketing in the Age of Branding
Language: English
Release Date: January 3, 2017
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally.
What sets strong global brands...
Somewhere Down a Crazy River
A spirited life catching fish, love and wisdom
Language: English
Release Date: June 1, 2010
Robyn Catchlove wasn't destined for married life and two and half kids in the suburbs of Adelaide.
So, in her early twenties, she walks away from a passionless marriage to seek out adventure and lead the life she always dreamed of. As a spunky 25-year-old, she meets her match, Les Coles, in...
by Sally Henderson
Language: English
Release Date: November 10, 2007
Language: English
Release Date: November 10, 2007
When an elephant saved Sally Henderson's life in Botswana, it was to change her irrevocably. A passion to conserve this majestic species was ignited, and in 1990 she left Australia to join an elephant research project in the wilds of Zimbabwe.
What follows is a remarkable journey into the world...
Goals of Glory
The Amazing Story of Aizawl Football Club and its Coach
Language: English
Release Date: May 17, 2018
In 2016, Aizawl Football Club was relegated to the second division of I-League and the coach of Mumbai Football Club, Khalid Jamil, was sacked. They joined forces and became champions of the league in 2017! This is one of the most fascinating turnaround stories in Indian sports. How did the underdogs...
by
Language: English
Release Date: February 8, 2017
Language: English
Release Date: February 8, 2017
This book critically examines the planning, management, and operations of the world’s premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the...
Quantitative Trading with R
Understanding Mathematical and Computational Tools from a Quant’s Perspective
Language: English
Release Date: February 2, 2015
Quantitative Finance with R offers a winning strategy for devising expertly-crafted and workable trading models using the R open source programming language, providing readers with a step-by-step approach to understanding complex quantitative finance problems and building functional computer code.
by I. Moosa
Language: English
Release Date: October 27, 2010
Language: English
Release Date: October 27, 2010
The book presents arguments against the taxpayers'-funded bailing out of failed financial institutions, and puts forward suggestions to circumvent the TBTF problem, including some preventive measures. It ultimately argues that a failing financial institution should be allowed to fail without fearing an apocalyptic outcome.