Edward L. Bernays and the Birth of Public Relations
by
Larry Tye
Language: English
Release Date: September 1, 2002
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution...