Portfolio imprint: 521 books

How Did That Happen?

Holding People Accountable for Results the Positive, Principled Way

by Roger Connors, Tom Smith
Language: English
Release Date: August 11, 2009

The New York Times bestseller that provides a simple, proven approach to improve accountability and the bottom line. The economy crashes, the government misfires, businesses fail, leaders don't lead, managers don't manage, and people don't follow through, leaving us asking, "How did that happen?" Surprises...

The Sales Gurus

Lessons from the Best Sales Books of All Time

by Andrew Clancy, Soundview Executive Book Summaries Eds.
Language: English
Release Date: August 5, 2010

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader....

Relevance

Making Stuff That Matters

by Tim Manners
Language: English
Release Date: September 18, 2008

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares...

The Perfect SalesForce

The 6 Best Practices of the World's Best Sales Teams

by Derek Gatehouse
Language: English
Release Date: November 8, 2007

How any company can build an incredibly effective salesforce by learning from the best in the world  Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there’s never been a proven formula for building a salesforce of...

No Size Fits All

From Mass Marketing to Mass Handselling

by Tom Hayes, Michael S. Malone
Language: English
Release Date: November 12, 2009

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected,...

Making the Number

How to Use Sales Benchmarking to Drive Performance

by Greg Alexander, Aaron Bartels, Mike Drapeau
Language: English
Release Date: October 16, 2008

The essential tool kit to achieve breakthrough sales performance improvements. Numbers don’t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their teams are doing everything possible? The key lies in benchmarking, which is not new for finance...

Sell Yourself First

The Most Critical Element in Every Sales Effort

by Thomas A. Freese
Language: English
Release Date: December 30, 2010

Today more than ever, the biggest thing that separates you from your competitors is you. According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between...

Duct Tape Selling

Think Like a Marketer-Sell Like a Superstar

by John Jantsch
Language: English
Release Date: May 15, 2014

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach...

Where's My Fifteen Minutes?

Get Your Company, Your Cause, or Yourself the Recognition You Deserve

by Howard Bragman
Language: English
Release Date: December 26, 2008

An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No...

The Behavior Gap

Simple Ways to Stop Doing Dumb Things with Money

by Carl Richards
Language: English
Release Date: January 3, 2012

"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational." -From The Behavior Gap   Why do we lose money? It's...

Unintended Consequences

Why Everything You've Been Told About the Economy Is Wrong

by Edward Conard
Language: English
Release Date: May 7, 2012

In the aftermath of the Financial Crisis, many com­monly held beliefs have emerged to explain its cause. Conventional wisdom blames Wall Street and the mortgage industry for using low down pay­ments, teaser rates, and other predatory tactics to seduce unsuspecting home owners into assuming mortgages...

The Index Card

Why Personal Finance Doesn't Have to Be Complicated

by Helaine Olen, Harold Pollack
Language: English
Release Date: January 5, 2016

“The newbie investor will not find a better guide to personal finance.” —Burton Malkiel, author of A RANDOM WALK DOWN WALL STREET TV analysts and money managers would have you believe your finances are enormously complicated, and if you don’t follow their guidance, you’ll end up in...

Debt-Free U

How I Paid for an Outstanding College Education Without Loans, Scholarships, orM ooching off My Parents

by Zac Bissonnette
Language: English
Release Date: August 31, 2010

This book can save you more than $100,000. These days, most people assume you need to pay a boatload of money for a quality college education. As a result, students and their parents are willing to go into years of debt and potentially sabotage their entire financial futures just to get a fancy...

You Need More Money

Wake Up and Solve Your Financial Problems Once And For All

by Matt Manero
Language: English
Release Date: March 20, 2018

Whoever you are, whatever your financial situation, I'm here to give you a wake-up call, my friend. Twenty-five years ago, I set off on my own with nothing but a folding table and a phone. For years, real success eluded me. I told people I was doing well when I was often on the edge of being...
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