The Marketing Approach to Earning Popular Support in Theaters of Operation
by
Todd C. Helmus, Christopher Paul, Russell W. Glenn
Language: English
Release Date: July 17, 2007
Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. Themes of U.S. goodwill mean little if its actions convey...