Red imprint: 1729 books

Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed in linguistics, journalism, public relations and marketing. This third edition contains new material on public relations writing and social media, as well as additional material on digital sources.

This book will help students improve their speaking, listening, reading and writing skills. It will give an understanding of the importance of good communication skills for their personal development and career. It is relevant to a variety of courses: HE, FE, Professional, Open University, A-level and International Baccalaureate.

An edited book in the Critical Perspectives on Work and Employment series associated with the annual International Labour Process Conference. The book focuses on comparative work and employment relations research conducted within a broader political economy framework. Written by leading academics, it contains cutting-edge research.

The third edition of this popular textbook offers a comprehensive and student-friendly exploration of the application of property valuation and appraisal techniques. Thoroughly revised and re-structured, it covers topics including risk, residential lease extensions, enfranchisement and cash flows. ...

This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to the important topic of operations management (OM). Integrating contemporary and traditional theories the text covers everything a student...

Making Projects Critical is an edited collection contributed by a range of international scholars linking the area of project management with critical management perspectives. Challenging recent debates on inherent problems in project management, the text considers project management within a wider organizational and societal context.

If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three...

Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

What causes global inequality? Why should we be concerned about it? Is inequality getting worse or are there signs of improvement and progress? This critical analysis of the current state of global inequality pushes beyond ideological prejudice and simplistic explanations, to address these...

This book fundamentally challenges the way in which PhDs are currently pursued. It applies lean methodologies – which have been embraced by start-ups – to the doctoral research process. It explains how to apply techniques such as the minimal viable product (MVP) approach, rapid prototyping and...

From hospitals and prisons to schools and corporations: no matter how large or seemingly abstract, all institutions are ultimately the result of the actions and interactions of people. In this original and innovative text, Gibson and Vom Lehn show the different ways in which studying people’s own...

Learning about research can be a daunting task. This best-selling core text book offers a comprehensive introduction to important research concepts, processes and issues. The author guides readers who are new to research but also introduces new debates and perspectives to those with some experience...

This must-have, practical guide for trainee psychologists working towards their British Psychological Society (BPS) qualification in either health psychology or clinical psychology is designed to address the key concerns and questions that students often have when applying research designs in real...

Written by highly experienced researchers and authors, this practical workbook demystifies the research process for nursing students and practitioners. Fully updated to incorporate recent technological developments, this new edition features a range of exercises to both challenge and support the budding nurse researcher.