Sales Training International imprint: 2 books

Now you can know with certainty why sales fail and how wins are won. You might be interested to know that most people who sell solutions to customer problems in highly competitive markets use a sales process in which there are usually ***8 phases, 44 steps, and potentially 200 action items. *** No...

The 3rd edition of this wildly popular bestseller has the same content as the previous two. The difference is in the sequencing of the Parts and Chapters. The change was made to accommodate how people use the book. We hope works for you. Research with thousands of salespeople across industries...