Super Star imprint: 33 books
42 Rules for Sourcing and Manufacturing in China (2nd Edition)
A Practical Handbook for Doing Business in China, Special Economic Zones, Factory Tours and Manufacturing Quality.
Language: English
Release Date: December 15, 2009
Doing business in China is tougher than you think. Not only is the culture vastly different, but Chinas experience in manufacturing is still developing. It will be a few years before the majority of manufacturers are up to world standards. In the meantime, quality, contract laws, schedules and logistics...
42 Rules of Product Management (2nd Edition)
Learn the Rules of Product Management from Leading Experts around the World
Language: English
Release Date: December 15, 2009
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are...
by Phil Burton, Gary Parker, Brian Lawley
Language: English
Release Date: February 27, 2012
Language: English
Release Date: February 27, 2012
42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and...
42 Rules to Turn Prospects into Customers (2nd Edition)
How to Build Profitable Relationships to Close More Sales and Drive More Business
Language: English
Release Date: December 15, 2009
The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all build relationships, establish trust and value, maximize...
42 Rules of Cold Calling Executives (2nd Edition)
A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation
Language: English
Release Date: November 12, 2012
42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach,...
by Pam Fox Rollin
Language: English
Release Date: August 28, 2012
Language: English
Release Date: August 28, 2012
42 Rules for Your New Leadership Role (2nd Edition) describes practical and effective actions for you to make a strong start at your new VP, Director, or Manager job. Drawing from extensive interviews with corporate leaders and the authors 20 years as a strategy consultant and executive coach, these...
42 Rules for Creating WE (2nd Edition)
A Hands-On, Practical Approach to Organizational Development, Change and Leadership Best Practices
Language: English
Release Date: September 28, 2012
For 200,000 years, human beings have moved back and forth between I-Centric and We-Centric societies. Time and again, we've seen the "I to WE" pendulum swing. Yet, history has shown us that societies that prospered, withstood adversity, and created real and lasting advancements understood...
42 Rules for Working Moms (2nd Edition)
Practical, Funny Advice for Achieving Work-Life Balance
Language: English
Release Date: December 15, 2009
Written by real working moms, '42 Rules for Working Moms (2nd Edition)' is a compilation of funny practical advice on how to survive as a 'working mom'. These real life experiences are fun, personal and sure to be appreciated by working moms everywhere. Gone are the sugar-coated nicey-nice images you...
42 Rules for Outsourcing Your Call Center (2nd Edition)
Best Practices for Outsourcing Call Center Planning, Operations and Management
Language: English
Release Date: December 15, 2009
'42 Rules for Outsourcing Your Call Center (2nd Edition)' is a compilation of real-life problems, lessons learned, pitfalls found, and practical approaches for planning, implementing, and outsourcing call center operations. It provides a path for companies outsourcing their first call center with a logical...
42 Rules for Building a High-Velocity Inside Sales Team
Actionable Guide to Creating Inside Sales Teams that Deliver Quantum Results
Language: English
Release Date: December 15, 2009
Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their field sales counterpart. If you are a “C” level executive with responsibility for delivering revenue, you cannot afford to overlook the...
by Michael Griego, Edited by Laura Lowell
Language: English
Release Date: September 22, 2009
Language: English
Release Date: September 22, 2009
If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in todays market. Michael Griego, a professional sales consultant and...
by Laura Lowell
Language: English
Release Date: July 6, 2012
Language: English
Release Date: July 6, 2012
The 42 Rules of Marketing - 2nd Edition is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they...
42 Rules for Superior Field Service
The Keys to Profitable Field Service and Customer Loyalty
Language: English
Release Date: December 15, 2009
With few exceptions, the service business is viewed as a "necessary evil". Servicing products, after they are sold and in customers' hands, is frequently overlooked and can be a source of customer dissatisfaction and profit loss. This thinking results in missed opportunities to convert customers into...
by Rob Sanders
Language: English
Release Date: March 23, 2012
Language: English
Release Date: March 23, 2012
i>42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and...