Understanding the Global Generations
by
Mark McCrindle, Emily Wolfinger
Language: English
Release Date: April 1, 2010
Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people-Are Gen X-ers still slackers?...