Wiley imprint: 16403 books
The Mary Kay Way
Timeless Principles from America's Greatest Woman Entrepreneur
Language: English
Release Date: December 30, 2009
The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old...
Marketing 4.0
Moving from Traditional to Digital
Language: English
Release Date: November 17, 2016
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing...
People Buy You
The Real Secret to what Matters Most in Business
Language: English
Release Date: June 22, 2010
The ultimate guide to relationships, influence and persuasion in 21st century business.
What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product,...
If You're Not First, You're Last
Sales Strategies to Dominate Your Market and Beat Your Competition
Language: English
Release Date: May 27, 2010
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your...
by Eric Verzuh
Language: English
Release Date: October 12, 2015
Language: English
Release Date: October 12, 2015
The all-inclusive guide to exceptional project management
The Fast Forward MBA in Project Management is the comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you answers you need now. You'll find...
The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Language: English
Release Date: July 10, 2017
The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The...
Unleashing Excellence
The Complete Guide to Ultimate Customer Service
Language: English
Release Date: October 29, 2009
A step-by-step guide to designing and implementing an amazing customer service culture
In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works...
Launch
How to Quickly Propel Your Business Beyond the Competition
Language: English
Release Date: May 23, 2011
If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite...
Hey, Whipple, Squeeze This
The Classic Guide to Creating Great Ads
Language: English
Release Date: January 19, 2016
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world...
The 7-Step System to Building a $1,000,000 Network Marketing Dynasty
How to Achieve Financial Independence through Network Marketing
Language: English
Release Date: December 13, 2010
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing...
Inbound Marketing, Revised and Updated
Attract, Engage, and Delight Customers Online
Language: English
Release Date: August 6, 2014
Attract, engage, and delight customers online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information...
Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
Language: English
Release Date: January 7, 2011
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors...
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
Language: English
Release Date: January 29, 2010
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION
How organizations can deliver significant performance gains through strategic investment in marketing
In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing...
Silver Bullet Selling
Six Critical Steps to Opening More Relationships and Closing More Sales
Language: English
Release Date: November 3, 2008
Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales...