Aae Team: 3 books

Any business endeavour requires sound research, irrespective of how seasoned a tycoon the undertaking entrepreneur may be. The core value of knowledge driven economies is prior information on the market and the available resources. However, the sheer volume of untapped resources and the magnitude...

'Entrepreneurs in Africa - Hopes and Mirages' canvasses the ambitions of entrepreneurs on the African continent. Using well researched data drawn from reputable international sources the book explores the business environment of Africa in a hands on, gritty fashion. Sponsored by the Association of...

The countries of the african continent offer a wide range of opportunities for the entrepeneur. This book outlines those opportunities on a country by country basis and provides an indication of some of the challenges (and their solutions)that may be faced. The book also provides a simple guide to...