Beba Rakic: 2 books

From Marketing Myopia to Contemporary Marketing: Transformations in Marketing in the Context of Digitalization and Sustainability

by Beba Rakic, Mira Rakic
Language: English
Release Date: July 10, 2017

Changes in the environment influence changes in business and marketing. The 21st century is the century of digitalization, co-creating value and sustainability orientation. Traditional marketing is insufficient for success in a dynamic environment. Marketing must transform itself. Understanding myopia...

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

Cover of Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

Sustainability-Oriented Mindset: Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

by Beba Rakic, Mira Rakic
Language: English
Release Date: July 10, 2017

Sustainability is imperative. This book is “software” (the sustainability-oriented mindset) for “hardware”: Organizations – the sustainability of organizations Governments – the sustainability of governments Individuals – the sustainability of individuals Academics – the understanding...