Cmi Books: 1 book

Cover of Managing Content Marketing

Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand

by Robert Rose, Joe Pulizzi
Language: English
Release Date: October 3, 2011

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the...
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